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There’s no getting around it, success in CPG requires this one thing:
Repeat purchase.
But how do you get someone not just to try your product, but to come back to you again and again? How do you build a brand that connects on a deep level, and is built for the long term?
This week on Brand Builder we learn the key just might be in creating a “ripple of impact.”
This week’s featured interview is with Amanda Slavin, the CEO and co-founder of CatalystCreativ.
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Brand Builder is a co-production of SnackNation and ForceBrands.
