Episode 115 | How to Maximize Your Brand’s Impact Through Masterful Storytelling

Episode 115 | How to Maximize Your Brand’s Impact Through Masterful Storytelling,

with Omaze CEO Ryan Cummins

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This week, a conversation with Omaze co-founder and CEO Ryan Cummins.

Omaze is an online fundraising platform that offers once-in-a-lifetime experiences and exclusive merchandise in support of charitable causes.

They’ve worked with a who’s-who of A-list celebrities, including the cast of Game of Thrones, George Clooney, the gang from It’s Always Sunny in Philadelphia… and that’s barely scratching the surface .

But what Omaze really does is tell stories. Their philanthropic model relies on getting consumers excited, and they do that through their incredibly creative campaigns. They’ve raised more than $150M for over 400 different charities.

Now that’s impact.

If you’re a mission-driven brand, you need to  leverage the power of storytelling in order to move your mission forward. That’s what this episode is about.

Takeaways

• How storytelling and philanthropy inspired Ryan to found Omaze with partner Matt Pohlson.
• Why Omaze practices radical candor when it comes to providing feedback, and an easy tactic to ensure feedback is communicated effectively.
• How to become an effective  leader, and how to continually improve your leadership skills. 
• How to transform fear and self-doubt into a powerful tool of self transformation.

Links

• Omaze Harrison Ford Star Wars campaign
• The Omaze blog
• Omaze.com
• @ryan_cummins on Twitter
• @Omaze on Twitter

Recommended Reading

• A Short History of Nearly Everything by Bill Bryson

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