Subscribe on Apple Podcasts | Subscribe on Stitcher | Subscribe on Spotify
Ocean Spray may have once conjured up images of bogs and cranberry juice, but the 92-year-old company made waves in 2020 with their arrival of CarryOn, a refreshing CBD beverage born from their Lighthouse Incubator.
In this episode, we talk to CarryOn’s Innovation Lead and Managing Director Chris Petersen about the significance of behemoth brands entering the functional wellness space, the advantages of an Incubator operation, as well as its unique challenges. Chris also gets personal about the mindset shift that came with joining a corporate team after years of solo entrepreneurship and how he combines the best of both worlds for CarryOn.
Links
Connect with Chris Petersen on LinkedIn
Have an idea for the show? Drop us a line! [email protected].
Join our Exclusive Facebook Group!
What’s your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!
Facebook.com/groups/brandbuilderpod
Brand Builder is produced by Caroo.
